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Message from the CEO

NEW YEAR / NEW BEGINNING 2015 

As the Holiday season comes to conclusion, we hope that every one of our supporters had a relaxing, safe holiday filled with joy and quality time with loved ones while indulging in fine Clique Vodka spirits. On the Premier front, we finished the year with an amazing celebration of 2014 at Donato’s in the Fox Chapel neighborhood of Pittsburgh. We all shared in the joy of the holidays with great food from our gracious host Donato Coluccio, custom Clique Vodka cocktails were served and we all reminisced of the trials and tribulations of 2014. It was an excellent time for the Premier Family.

We spent a lot of time planning, refocusing and setting our 2015 goals as a team. Below I give you our company updates and the goals we reached in 2014, as well as what we are looking to accomplish in the new year.

Domestic Updates

We are continuing our focus on servicing our clients in Pennsylvania, Ohio, West Virginia and California. Product is now in to our Florida distributor and we are proud to see Colorado getting started. These will be two huge expansions for us in 2015.

International Updates

Puerto Rico continues to grow, anticipating their second container delivery. Deals still in the process include: India, Japan, Mexico, Spain, Nigeria, Korea and the UK.

The culmination of all of these expansions will boast a strong revenue for 2015 and allow us to expand dramatically.

In closing, we want everyone to know how excited we are as we ramp up for our biggest, most promising year ahead. As I always mention, we invite you to join us and be active and reach out to us. We always entertain suggestions and help from our supporters. That’s how we have grown and continue to succeed. We appreciate each and every one of you and want to thank you for your help in 2014. We ask that you continue to be behind us into 2015 and we urge you to pick up and enjoy Clique Vodka. Once again, we want to remind everyone to Clique intelligently this year as we extend our best luck and wishes for a strong, prosperous 2015 for all.

Sharing In Success,

Noah Cohen

CEO/Founder Premier Innovations Group

Clique Vodka

Message from the CEO

First Quarter Strong Momentum/Growth

As the grueling East Coast weather has finally settled down, we find ourselves building a strong momentum of growth once again. The second quarter boasts amazing potential, as we focus on relentless execution of our 2014 goals that we set in our late December holiday party.

We have experienced an incredible quarter and are on track to accomplish our goals. The beauty of these wins is that they change the business dramatically and permanently. Our business is a perfect puzzle and 2014’s pieces are coming together to bring the Premier model and vision to true reality. We have all been working non-stop intense hours. I like to say that I go home every evening after a long day at work for the night shift, where we accomplish and supervise shipments and micromanage new government approvals as well as prospect and cultivate new deals over seas.

It is very apparent that we are focused on three major things:

  • Maintaining supplies and inventory to grow our sales where we have distribution
  • Expanding the distribution model with strategic partners
  • Adding to our SKU line to have a 1.75L and the development of four flavors

This distribution model will give us a huge Clique Vodka pipeline and the new SKU’s will create better shelf presence and give our distributors more option for larger, diverse orders. These wins will dramatically increase our revenue.

Domestically, we have been building our reach within California after our initial delivery last year, and now have sold to a distributor for launch in New Jersey and Connecticut. This last month, we have been hitting the domestic landscape hard and we have potential deals with distributors pending in New York, Florida, Tennessee, South Carolina and Georgia. We also have shipped our first container of raw vodka to PPI Technologies in Tampa to start Clique Vodka’s partnership in PPI’s ShotPaQ drink beverages that are distributed around the world. This is a huge win for us.

Internationally, the first container to Puerto Rico is at sea and on its way. Nigeria is about two weeks away from final government approval and we expect to deliver in the second quarter. Canada, Spain, Brazil, the United Kingdom, Latvia and China are also in negotiations, with Canada being on the forefront. It definitely looks promising that we will be in several of these areas within the second quarter. Many other areas are being prospected at the same time. Interest is heavy internationally.

Once again, we have been focused on raising funds to complete these new inventory goals. We have had good success in the last few months with this. We can attribute these strong fundraising efforts to the addition of a new financial investment manager Mike Salovay who came on board in December. Many new investors have joined in on the potential for huge returns in this exciting industry. Feel free to reach out to us if you have interest or would like to see the exciting investment opportunities available at Premier.

This industry is all about mergers and acquisitions. We need to constantly spend on our infrastructure so the larger companies can take notice and bridge a brand sale. This has been the model of Premier from the beginning. We can use the same distribution model we build this year to pump future brands in and sell them as well. With all of the expansion and the new SKU’s coming in, more investment is inevitable for 2014. If we hit our goals for 2014, Clique will be well on its way to a brand sale. We look forward to Clique having a complete line with a large growing distribution model while penetrating the landscape.

In closing, I want to take a minute to express how proud I am of our Premier team, who have stuck with our business and continue to give it their all every day. Without them we would be nothing but an empty shell. We also realize that our success is coming from the support of you, the public, who continue to purchase our product and socially interact with us. We want to thank you for your support and as always, encourage you to get more involved with our journey in any way as our door is always open. I want to end as I always do, by wishing everyone safe and responsible consumption of Premier’s finest spirits.

Sharing In Success,

Noah Cohen

CEO Premier Innovations Group

Message from the CEO

Closing Out 2013

The holiday season is upon us once again. It’s hard to imagine how fast time has passed, as we progress forward in a whirlwind of action and teamwork. Currently, we are experiencing our most lucrative period now with Black Friday and Thanksgiving behind us. Holiday celebration is a time that all spirits companies look forward to. For Premier, we have much to be thankful for this season as we anxiously approach the new year. We have had an explosive foundation-building year to date. It has been filled with accomplishments along with a learning curve that took focus and patience, coupled with strong team unity. Many of these projects will come to fruition next year, as we laid the necessary groundwork during 2013. This groundwork will change the industry and the quality of life for our company.

For those who have followed our successful climb towards fiscal stability and the diversification of our model, it is apparent that we had a lot to learn. Together we all made the decision to start our entire program over again with our flagship product, Clique Vodka, at the beginning of 2013. It has not been an easy journey and it took considerable investment and struggle to get “the new black” in a momentum phase once again. Coming in and introducing something new that has never been done before is a humbling experience. Our team has been patient and has given 110% while the expansion of our distribution model has been the focus. We are proud to say we made considerable expansions and grew deep roots, while keeping culture, ethics and company philanthropy on the forefront of our movement towards worldwide recognition, market integration and penetration.

We want to highlight to the public the wins that took place as it is easy to see that we are on an amazing path. Domestically, our focus has been on expanding throughout the United States in tandem of our Total Wine & More partner stores, with distributors that can drive sales where we already have a presence. We have done this in California and have signed a broker agreement for Texas and Arkansas distribution. Sales in Pennsylvania have been thriving and Ohio and West Virginia remain a focus, as we continue to build brand recognition in these territories. Events all over the country have spurred interest in almost every state and major city and we are currently seeking our best distribution partners to stimulate expansion. In 2014, new distribution contracts will be signed, catapulting multiple states with access to our products in many on and off premise outlets.

The international front has been our strongest focus as we target key international territories where vodka is on the forefront of growth and popularity. Contracts in five Asian countries, Central America and Nigeria have been signed. Many contracts in other new countries are in progress. We will announce these in the first quarter of 2014, as the agreements are solidified. Although Puerto Rico is considered domestic, we are categorizing it as an international expansion considering its nature, size and distance. All approvals are done and Clique Vodka will soon hit the Puerto Rican market, with heavy distribution outlets backed by international Latin talent superstars. We are proud of these wins and look forward to them translating as strong revenue builders.

It is also important to highlight that we have had extreme interest in importation of other brands that we will not be participating in ownership or distribution. Instead, we will provide logistics and importation services into the United States. Several partnerships for our services are in contract and will also generate significant revenue in 2014.  It is imperative that we expand into the development of several new brands that will also be announced throughout 2014. Creative concepts for at least three new brands in all genres of the growing spirits market have been solidified. Investment partners are coming together for the new ventures.  I’d like to also highlight that Clique Vodka will also be expanding with multiple SKU’s. Flavors will be on the market for 2014, adding diversity to our already successful vodka brand. Other announcements new for 2014 are a 1.75 liter bottle becoming available in the United States market along with a one liter option internationally for Clique Vodka. Multiple products are the key to our Premier Innovations Group model coming alive.

As we wrap up another holiday season I want to make an exciting announcement as an effort to remind everyone to be responsible while drinking, remaining on the forefront of corporate and social responsibility. Premier will soon be announcing a sponsorship set for New Years Eve locally, to provide transportation provided by Clique Vodka to the public. More about this will be announced in the very near future.  It will be our way of saying thank you to all of you, for buying, supporting and caring about our journey together. Once again, I’d like to end this message as I always do. On behalf premier we want to thank all of our supporters and remind you to get even more involved and drink Clique intelligently and Don Pantaleon dubiously this holiday season.

 

Sharing in Success,

Noah Cohen

CEO and Founder

Premier Innovations Group

Message from the CEO / Summer 2013

Time is flying by and the summer is here again. It has been a complete whirlwind since my last message, when we were just rolling out the new black bottles of Clique Vodka in late January. Now, several months later we have had some significant time to see its early magnitude in the industry. We continue to grow, learn and watch as the dramatic facelift spurs positive explosive change, interest and feedback. Our business is coming alive and blossoming like the trees we see around us this summer.

Like our Premier culture, it is strong roots that keep those trees blossoming and healthy, changing and growing each season. Our root structure is the Premier business model that is forming and growing stronger, maturing underground.

Not for long will our roots be underground, as an announcement to expand and acquire a new brand of distilled spirit will hit the press soon. It is a move that will change the industry and of course the quality of life for our Premier family. It will represent a strategic partnership that will change the game and define and foreshadow the power of a portfolio building, global import export alcoholic beverage brand builder.

As we prepare to source a new brand, I’m proud to announce that this week I leave for Switzerland followed by the visitation of our current partners in the Baltic’s. It is so important to us to keep our relationships strong globally, as we focus on new ventures together.

Currently, our total team commitment is on the continued growth of our distribution model. We are just now starting to experience the strong expansion and interest out there for Clique.  The strength and conviction of our product packaging has brought many new deals our way. Now we look to show the amazing value to the world.

Growth of sales in Pennsylvania and West Virginia have been strong as Philadelphia has become a major focus. Total Wine & More’s presence has done wonders for exposure throughout the U.S. In the next few months, we will be announcing the launch of three new major city markets in the U.S. for us in distribution. These areas represent the hotbeds of the trends. Many countries have been sampling, getting import permits and signing agreements to distribute our fine product as a new addition to their portfolio. These deals will be announced to the public in the next few months as well as we move closer to fiscal stability with strong inventory holdings.

Here at Premier, we remain humble and thankful for all of our amazing support that is currently so abundant. Our door is always open to help from anyone that wants to be part of our amazing movement. Your interest and support that grows dramatically every day is the reason for the success we are experiencing. We are thankful to our investors, partners and consumers representing the lifeblood of our fine company. Please continue to participate as we create action and give you more to be proud of this summer.

I’m proud to say I feel we have done all we can to show everyone around us in the community that we care. Our focus on corporate and social responsibility continues as we sponsor hundreds of charities. For us to keep moving up, we must ask for one more thing from our consumer friends. Please realize that moderation and responsibility are the keys to Premier longevity. The summer has so many opportunities to be outdoors enjoying a refreshing Clique or Don cocktail.  Many of these great recipes are posted in our new Clique Vodka online Mixbook. That being the case, as I always end, I want to remind everyone to remember to Clique intelligently and drink Don dubiously this summer.

 

Sharing In Success,

Noah Cohen

CEO / Founder Premier Innovations Group

2013 Begins / Explosive Growth

The holidays have long since passed and each year I find it interesting and refreshing to see the productivity of our society after the holidays are over and things come back to order. Many people have New Year’s resolutions and are taking actions to make their lives better after the holiday slow down. This is where I always say that rest and relaxation can lead to great reflection. That reflection is often needed for people to step out of the daily grind and realize what can be done for self-improvement on a journey to achieve a better quality of life.

Here at Premier Innovations Group, I could not be more optimistic or humbled by the profound movement of our productive family as we surge into the first quarter of 2013. This year will be filled with amazing growth and life changing events that stem from great corporate care and culture for our Premier team, our supporters and the general community that surrounds us. Our corporate focus this year is “Creating action, while being aware and responsible culturally and continuing to hold our high corporate standards”. That’s what 2013 has in store for us. We look forward to action at its best. Total team commitment to create action is the focus. In 2012 we sacrificed together and we made our big move that enabled the Clique Vodka facelift to “the new black”.

Only a few months after the launch and in the first month of 2013, we already feel an overwhelmingly positive response from our supporters, foreshadowing eminent long term success. I could not be more proud of where we have come from and where we are going.

The question is: where are we going and what can be expected as a customer, supporter, investor or just a spectator in our movement together? Things are heating up as global interest grows for our product and long term relationships are being solidified that represent big wins in an ever changing global sprits landscape. We have positioned ourselves at the helm and forefront of something different and incredible.  With unprecedented value, my biggest sales virtue starts to take life now. Empowerment, great culture and amazing people are the drivers of the vision that will begin to unfold with game changing wins in 2013.

We have finally worked out the logistics with the Pennsylvania Fine Wine & Good Spirits stores with the help of the people working within the Pennsylvania Liquor Control Board. I’m proud to say we are making progress in leaps and bounds by having our new black Clique Vodka bottles in every store in the state and to never see a store sell out of our product. We want to express our appreciation for everyone’s patience throughout this transition. The road has been long with many turns, but we are better logistically than ever before. West Virginia has also fully transitioned to the new bottle and we have had an amazing nationwide response to Clique Vodka through our partnership with Total Wine & More.

Consumer interest and responses spanning over 20 states and many new countries are abundant. Inquiries to partner with our company are overwhelming and at an all-time high. We can’t thank everyone enough for getting involved and reaching out to our movement in any way. We remain transparent, humble and ready to work and communicate with achievers around the world.

We have pending deals in Japan, Puerto Rico, the Dominican Republic and several other countries. Two broker agreements to expand into another 15 states are on the horizon. There is much interest in purchasing and opening new territories. Great communication, relationship building and efficiency form the foundation that will continue to lead us through. Our goal is to be in over 30 states by the end of 2013. I’m proud to say we will be strong in well over three countries by the end of the year as well. We are on track to grow our business by at least four-times the gross revenue of 2012. That’s explosive growth in a less than forgiving economy.

We are always looking to give our customers more. We have an interest in launching several new brands with the expansion of flavors and different size bottles of Clique Vodka. The import, export and logistics services of our company grow stronger everyday as we continue to successfully navigate the global alcoholic beverage producing landscape. We have proven that we are capable of creating anything in the alcoholic beverage industry and in 2013 we look to further extend our importation and brand creation services to others, while maintaining the integrity of our own in-house brands.

As we continue to grow and change, we want to sincerely thank everyone involved in our movement. We want to once again encourage the public to get involved and be part of our wonderful business. At Premier, we would like to wish everyone an amazing 2013 filled with positive achievements leading to incredible changes and memorable life events. Within the creation of these memorable events, alcoholic beverages for those of age often are included to enhance the experience. We want to encourage others to drink our fine products and we will continue to assure the best quality money can buy.

Once again, I want to remind everyone as I always do, that drinking alcohol is to be taken seriously and can lead to dangerous matters when not handled cautiously. In closing, as we embark on 2013, we must all remember to drink Don Pantaleon Tequila and Clique Vodka intelligently.

Sharing In Success.

Noah Cohen

Founder/CEO Premier Innovations Group

Holiday Tidings / Seasons Greetings

For many, the holiday season is full of joyous occasions with loved ones. This time often creates long lasting memories that let us step away from the everyday grind of life, rejuvenating the soul with well deserved time for relaxation leading to reflection.  Each year seems to pass by faster and faster, as we witness Premier Innovations Group culture and vision materialize. Together we move closer to a fine finished puzzle that forges together piece by piece with trials and tribulations, leading to exceptional daily wins. We have many things to be thankful for as a company overall. We have experienced many wins already this year, and we are about to enter our busiest and most anticipated sales season of the year. Planning for new brands is always at the forefront for Premier, but we cannot help to notice that our flagship brand Clique Vodka deserves the limelight for this address.

I would like to start by taking a step back to reflect on the last eight months of extreme team sacrifice and performance. This sacrifice consisted of transitioning the old Clique Vodka packaging to the new packaging. The new package consists of a sleek, black transparent glass bottle with screen printing directly on the bottle instead of a paper label. The brand image is completely updated and modernized. This past weekend we had the pleasure of launching our new black bottle on Black Friday. I am proud to announce that over 2,900 cases of new product reached US customs November 7th and we delivered orders immediately to Total Wine and More, which spans 13 states, along with the four states we’re currently sold in. This week, product will begin to filter into the Pennsylvania Fine Wine & Good Spirits stores and be available for purchase. Total Wine and More will also process the product and many of the major cities in the country will have the new black bottles soon. Shortly, the state of Ohio and West Virginia will be receiving the new product and the delivery to several distributors outside the US will come to fruition. We are very proud of the fast expansion as Clique Vodka begins to solidify foothold. The new distributor orders have created record breaking sales numbers for us and we are now excited to pass the baton to the consumers for purchase. We are moving leaps and bounds towards quickly becoming a global brand.

“The New Black”  Clique Vodka bottles unveiled on Black Friday is a monumental win that will be talked about for years to come in the industry. It was a bold move and could be seen as a risk to the momentum of our fine business. It was a calculated risk that took total team commitment and patience. As we get closer to seeing the results of this move, we could not be more optimistic or confident with our decision to take the step back and divert all our efforts to the launching of a superior revamped Clique Vodka.  Our supporters agree and there is no doubt that this product is among the best in the world. We proved that we are better in taste by winning two internationally gold medals in 2012 for quality. We are proud to present this amazing packaging, truly fulfilling my goal from day one of creating incredible value for you, the consumer.  Here it is–“The New Black” boosts unprecedented value in the industry.

As I often do in these addresses, I would like to inform and encourage our supporters to look out for us and be part of the Clique Vodka movement. We want you to participate and get involved in the growth of this fine brand and realize this is just the beginning. Please be on the lookout and watch and see what is happening as this launch culminates and spreads on CliqueVodka.com. We need your feedback and help in making our company even better during these extremely exciting times.

In closing, here at Premier we would like to thank you, as always, for the wonderful support and care you provide us. With the holiday parties around the corner, more abundant opportunity to enjoy a fine beverage is apparent. Our products are the number one choice for those beverages, but remember drinking is not to be taken lightly. Responsibility is the key that keeps our business where it should be and that’s on the up and up. As I always remind you when you pick up “The New Black” or Don Pantaleon Tequila, please be smart in your decision making. This holiday don’t forget to Clique intelligently and drink Don dubiously.

 

Sharing In Success

 

Noah Cohen

CEO/Founder Premier Innovations Group

Autumn Greetings

2012 has flown by like a whirlwind filled with unprecedented growth, preparation and activity. For us at Premier it represented taking a step back demonstrating preparation, patience and sacrifice. These cultural musts lead us two steps forward that will start to become recognizable and culminate in these last three months of 2012.

We made a bold decision with our flagship brand, Clique Vodka, to completely change the packaging and not purchase any more of the old components. This may create a manageable risk that we face in October of being short to meet the demand for the product remaining. We ask for understanding amongst our consumers and supporters in our territories for the transition and we want to stress the reason for this change.   Sales grow stronger everyday throughout Pennsylvania, Ohio, West Virginia and Tennessee. August was our biggest month ever and Clique Vodka out sold many well-known giants in the industry. With that being said, it does not change our main goal, which is to provide award-winning quality with award-winning esthetics translating into exceptional packaging at an unbelievable price. Incredible value is what sets us apart and with this latest change, I feel confident promising that to you, our consumer. With the big medal wins for formulation the product formula will stay exactly unchanged throughout. The package we are about to unveil is a complete and dramatic facelift boasting an exclusive decorative bottle that we feel will be a true game changer in the spirits industry.

The new face lift is upon us, as a large shipment of new finished product leaves Latvia landing in the United States in early November. Over 20 states, Puerto Rico, Dominican Republic and Japan are all awaiting product. Negotiations in Spain, Canada, India and several other countries continue. Everyone is excited and ramping up resources to represent the new Clique Vodka. In November we will be unveiling this masterpiece.  We look forward to your presence at events as well.

Fiscally we will do more sales in three months then we did for the whole first nine  months of the year pending all of the accumulated orders for the new bottles. We are proud of the accomplishments and could not be more optimistic with the sales projections leading towards the start of a banner year in 2013. It is eminent that it will be a huge revenue year in comparison to the last start up year.

Premier is also in the stages of expanding our portfolio with several new brands for 2013. We can guarantee that they will be trend setters with unprecedented value. We always have only the best for our consumers in mind. Announcements will proceed at the beginning of 2013.

The Premier team grows everyday with more brand ambassadors and promotional help. We are proud of the size and impact our business is starting to have as a corporate and socially responsible company in the community around us. We continue to contribute, and over the summer participated in over 200 charitable events to support our communities. We will never stop supporting and with ethics and integrity we will continue to do our best to be a great company to work with and for.

With autumn upon us it makes me think of warm fireside nights with loved ones. It is often great to warm up with a fine fall libation. Here at Premier we know that with the consumption of alcohol there are risks and dangers. As I always mention we expect and ask our consumers to Clique intelligently and Drink Don dubiously while enjoying the fall Season. With the explosive fall growth upon us we want to encourage you to join us and be part of it.

 

Sharing In Success,

Noah Cohen

CEO / Founder Premier Innovations Group

Summer Reflection

The tidings of the summer season bring us into a whirlwind that creates the illusion of time flying by. Outside activities, holiday vacations and excursions consume whatever remains of our diminishing free time.

Here at Premier, we have been accomplishing great summer balance. We have had so many events that have allowed us to get out, relax and enjoy our summer. Even more importantly, we have been accomplishing better communication together in an ever improving effort and focus towards total team performance. Our project is growing the building blocks of a thriving machine with an unprecedented momentum of staggering growth, leading towards an explosive last quarter of 2012.

Many new accomplishments and all different stages of positive undertakings are being recognized in an effort towards becoming a large alcoholic beverage industry purveyor.  Our focus is a path towards corporate excellence, ethics and community outreach while providing incredible value to the lifeblood of our business – our growing customer base.

It is my pleasure to take a minute to step back this summer for our investors, supporters and general consumers and recognize some incredible accomplishments. I could not be  more proud and optimistic about our future even during this unforgiving economy.

Within the last few months we have had some major breakthroughs in our public relations department with the emphasis on two huge wins in the industry. Several months ago we entered our flagship product, Clique Vodka, into the two main international spirits competitions. We were awarded the Silver Medal in the San Francisco World Spirits Competition, and the Gold Medal in the Los Angeles International Wine & Spirits Competition, which is the most notable and largest contest in the world. As excited as we are as a team, this does not come as a surprise to me. While formulating the product, we knew Clique Vodka was truly and sincerely amongst the best in the world. In this case, not only do we as a team know we offer a high-quality product, but it is now backed by our industry as well.

As sales grow dramatically in Pennsylvania, West Virginia, Ohio and Tennessee, we are excited and prepared for the expansion of Clique Vodka as we grow our distribution partners globally. As I mentioned before, we are in the process of a dramatic face-lift that will be revealed towards the end of the summer at our two year anniversary party.

The last quarter of 2012 shows amazing promise, stemming from the delivery of the new incredible image to Total Wine & More, catapulting us into 16 total states and almost every major city in the United States. We are also very close to finishing the logistics of how we will handle the partnerships in India, the Dominican Republic and Puerto Rico. We anticipate the generation of sales in these new territories in the last quarter of 2012 and into 2013.

Positive partnerships and brand alliance relationships have been growing dramatically and we anticipate having more than three new brands for our expanding loyal customer base in 2013. Plans for these brands are already underway and announcements will be posted in the near future giving more details about our powerful portfolio.

The summer season is a time of outdoor play and great holiday celebrations. Our countries independence day as well as other summer holidays are known as the most amazing times to have a refreshing cocktail while relaxing with the people who matter most. As the CEO of a company that is on the forefront of the development of a global portfolio of value alcoholic beverage brands, I am no stranger to the dangers of irresponsible over consummation. The summer heat alone creates even greater concerns to a consumer looking to enjoy in our fine beverages. For this industry to remain respectable and act with integrity for our country, I want to do as I always do, and remind everyone to be responsible when drinking our exceptional products. Please enjoy Clique intelligently and drink Don carefully this summer.

Sharing In Success,

Noah Cohen

CEO / Founder Premier Innovations Group

Springing Ahead: Holiday Greetings From Premier Innovations Group

At Premier Innovations Group, we would like to sincerely wish everyone a happy spring holiday. We hope that many of you enjoyed our products responsibly over the time of rest and relaxation. The making of quality alcoholic brands with incredible value remains a clear focus for us. It is one of the main driving forces that lead us on our path towards better exposure and the pursuit of worldwide market expansion. The Premier team is the enabler of this vehicle that is fueled by exceptional team performance and individual greatness that brings amazing new marketing programs, cutting edge imagery and sales and social media breakthroughs.

I took the time during my travels to our production facilities in eastern Europe to read through magazines looking for airline CEO messages, and I realized how special our company is. The usual mundane messages of tiny quarter growth and how focused they are on you the customer is standard. These are rarely very exciting or groundbreaking to the customers, team or the investors that have a role in the success of their model.

Here at Premier, that description could not be further from where we are at this time. A few months ago we planted the seed of a vision to change the game in our business and perhaps change the world and the norm for vodka drinkers. This vision was an executive decision to pursue one more packaging change to the face of our main product, Clique Vodka. It was one step back to take two steps forward as I always say. Now that the puzzle pieces are coming together I could not be more optimistic of this decision and the outcomes that are soon to follow. Although we are adapting and changing with the market needs, we never jeopardize the culture and pursuit of our initial vision.

It is impossible to ignore the dramatic growth of our company. Our partnership with Total Wine & More® that will allow a 20-state expansion, and the developing partner relationships with brokers and distributors in Dubai, India and Puerto Rico are all coming together. The amazing thing is that we haven’t even started selling actively to distributors and the demand is heavy. These new contacts have reached out to us in pursuit of our relationship and for our products. We feel this is a testament to the strong vision and branding concepts of our products, transparent programs and an incredible team of driven individuals.

As our new and old partners await the packaging change with excitement, the vision to launch within over 20 states and three countries is becoming more realistic every day. The new marketing campaign is being developed and we have had unprecedented monthly growth of consumer recognition leading to new customers. Our relationships with national celebrities that have interest in our brands and services to build private labels have been a dramatic part of the landscape in the last few months. The agreement with a new celebrity ambassador is near and we are optimistic about the brand being a great fit for the first face of Clique Vodka.

Investment into Clique Vodka Limited is coming along smoothly and the relationships with our manufacturing partners are strong and optimistic. Everyday our knowledge of the importing process and global relationships with alcohol component factories around the world grows stronger.

We want to thank everyone for the kind support and interests. With our business being in the growth stage, every supporter, consumer and contributor means so much towards our success. We are grateful and humbled to have you as part of our ongoing commitment towards corporate excellence. I want to remind everyone that with alcohol comes the need for balance of fun and responsibility. As always, I want to remind you to Clique intelligently and drink Don dubiously.

 

Sharing in success,
Noah Cohen
CEO/Founder

2012 Looking Ahead

The chaos of the holidays is long over and we are settled back in to performance without interruption. Here at Premier Innovations Group we hope everyone had an amazing holiday and that resolutions for personal and corporate betterment have kicked into gear for the New Year.

For Premier, 2012 is a year of great opportunity coupled with dramatic growth that is only apparent in a business that is having an extremely successful infancy. The success we have seen is attributed to a team of performers starting to work smarter together to critically think and solve problems empowered as one entity moving into our second true fiscal year. As we continue to grow together on a path to corporate transparency and excellence, we’d like to update our supporters’, followers’, and investors’ as frequently as possible on some of the largest milestones and significant happenings.

Financially, the last quarter of 2011 set the precedence with more gross sales than in the first entire 9 months of the year. The 2012 financial spotlight will boast dramatic growth penetrating over 13 new markets for Clique Vodka as we enter our new partnership with Total Wine and Spirits. They are one of the largest private retailers of liquor in the country. We look forward to a long lasting relationship with the Total Group.

Internally, the continuous growth of our existing markets continues. We are proud to see Ohio stores receive product and significant planning of the launch is occurring. In Pennsylvania, sales are climbing and the Philadelphia expansion is moving along well. We are diverting efforts to putting more troops on the ground in West Virginia and our Tennessee wholesaling company Saachi Imports is getting ready for another large delivery of Clique Vodka.

Looking ahead, the next few months for Premier are explosive. We are in negotiations with several celebrity brand ambassadors for Clique Vodka and exploring the launch of a new value priced tequila. For our current tequila, Don Pantaleon Tequila, changes are in the works as we have exciting ideas to push product west to explore markets that have heavy sales of tequila in the well division.

Packaging improvements to our existing brands, new relationships, and new products are all on the horizon for 2012. We want to thank all of the new contributors toward investment of time and money into our project. As always, I would like to thank our customers that drive our business and as we finish the winter remind everyone to be careful and responsible when enjoying winter libations with our products.

 

Sharing In Success,

Noah Cohen

CEO/Founder

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